Scott Robinette

These are just a few of the distinguished brands with whom I‘ve had the pleasure of collaborating.

Client: Sports Authority
Role: Creative Direction

Reflecting an exciting "All Things Sporting Good" rebrand, this comprehensive brand style guide contained everything from the brand's voice and tone, typography, color palettes, as well as sample implementation across all marketing channels and customer touchpoints (print, digital, social, in-store, broadcast, etc.).

Client: Sports Authority
Role: Creative Direction
Agency: Factory Design Labs

For this campaign, I teamed up with Denver-based Factory Design Labs to challenge the prevailing "win-at-all-cost" attitude found in sports. Our research illuminated a key insight: our customer was not the cut-throat, top 1% of athletes out there competing for Olym[pic medals. They were mothers, fathers, teachers, neighbors, grocery store managers - regular citizens looking to have fun, to live healthier, happier lives. They were out there for the good in sports.

Client: Saucony + SA Elite
Role: Creative Direction
Photographer: Seth Hughes

For this fun concept, dubbed "The White Series" (which may have been a nod to The Beatles), we wanted to showcase the movement of the colorful apparel. To intensify the focus on apparel, we created several sets. With wood, screws, and a LOT of white paint, we created scenes that ranged from outdoors, living rooms, gyms, and more. In the process of building these different sets, we started a game of "Will It Paint." Turns out, not every substance is accepting of white paint (I'm looking at you, plastic potted plant).

The end result yielded a striking campaign presentation in-store, online, print, and social.

Client: Natural Grocers
Role: Creative Direction
Photographer: Bonnie Pacheco
Stylist: Britta Thompson

What better way to communicate Natural Grocers' commitment to offering only 100% Organic produce than to say it with only 100% organic produce?

Pro Tip: make sure you start this kind of project early in the morning. Leaving organic produce out over night, might yield some less-than-ideal structural integrity.

Client: Natural Grocers
Role: Creative Direction & Logo Design

Natural Grocers was looking to launch a revolutionary, industry-first, onsite living garden. Housed in refurbished, high-tech shipping containers, this allowed Natural Grocers to offer the freshest produce possible. For the launch, we needed to create the brand - from name, to logo, to supporting launch collateral. The color of the logo nods to both green produce and blue water. The tagline color represents root systems.

This revolutionary process ushered in a new industry standard for verifying hydroponics. I worked closely with Federal regulators to create the seal for this new standard.

Client: Natural Grocers
Role: Creative Direction & Design

Here is the front cover of a larger launch brochure that served to educate customers on this revolutionary offering.

Client: Natural Grocers
Role: Creative Direction

While developing GardenBox branding, I worked closely with Federal regulators to create this seal for a new and exciting hydroponic standard.

Client: Sports Authority
Role: Creative Direction

Reflecting another exciting "For the Joy of Sport" rebrand, this comprehensive brand style guide contained everything from the brand's voice and tone, typography, color palettes, as well as sample implementation across all marketing channels and customer touchpoints (print, digital, social, in-store, broadcast, etc.).

Client: Sports Authority
Role: Creative Direction
Agency: Kuhl-Swaine

Client: Nike + Sports Authority
Role: Creative Direction

In partnership with Nike, we scouted several fields, parks, and courts in Los Angeles. Over the course of three action-packed days, we captured young athletes doing what they do best. The energy, joy, and authenticity captured on this shoot helped shape not only an engaging campaign, but also helped shift an entire sporting goods industry toward telling more authentic stories.

Client: Nike + Sports Authority
Role: Creative Direction

In partnership with Nike, we scouted several fields, parks, and courts in Los Angeles. Over the course of three action-packed days, we captured young athletes doing what they do best. The energy, joy, and authenticity captured on this shoot helped shape not only an engaging campaign, but also helped shift an entire sporting goods industry toward telling more authentic stories.

Client: Rawlings + Sports Authority
Role: Creative Direction

In partnership with Champion, we scouted several fields, parks, and courts in Los Angeles. Over the course of three action-packed days, we captured young athletes doing what they do best. The energy, joy, and authenticity captured on this shoot helped shape not only an engaging campaign, but also helped shift an entire sporting goods industry toward telling more authentic stories.

Client: Nike + Sports Authority
Role: Creative Direction

In partnership with Nike, we scouted several fields, parks, and courts in Los Angeles. Over the course of three action-packed days, we captured young athletes doing what they do best. The energy, joy, and authenticity captured on this shoot helped shape not only an engaging campaign, but also helped shift an entire sporting goods industry toward telling more authentic stories.

Client: Sports Authority
Role: Creative Direction

Leveraging engaging moments captured on-location, our social presence reflected the focus of the campaign: authenticity.

Client: Sports Authority
Role: Creative Direction
Agency: Factory Design Labs

For this campaign, I teamed up with Denver-based Factory Design Labs to create a powerful campaign asking our audience to unplug from technology and plug-in to sports.

Client: Ria Money Transfer
Role: Creative Direction & Logo Design

Brand development for an exciting new product in Ria's extensive portfolio: Ria Wallet. The app offered the customer unparalleled ease in sending, receiving, and managing transfers. This new product greatly streamlined the customer experience, resulting in a significant uptick in engagement.

Client: Ria Money Transfer
Role: Creative & Copy Direction

Client: Ria Money Transfer
Role: Creative Direction
Artists: Pedro Barrios & Jaime Molina

An epic collaboration with local mural artist legends Pedro Barrios and Jaime Molina, their work added personality and fun for those entering and exiting Ria's new office space. The concept was so well received that the company implemented similar collaborations with local artists in other cities worldwide where they had offices.

Client: Private
Role: Design & Layout

I was commissioned to work on an extraordinary braille study for a prominent Colorado-based artist. The objective was, in part, to express human emotion through braille. The series was first exhibited in a profound art-you-can-touch show at The Other Side Arts (TOSA) gallery in Denver, CO. Shown here are pages from a forthcoming book documenting the artist's work.

Client: TLDR
Role: Creative Direction & Conceptual Development

TLDR reached out with an assignment: rebrand their logo and newsletter. Building off their colorful palette, they wanted their new brand to reflect a more modern, approachable, professional presentation. For the logo, color would play an important role in both establishing brand presence and serving as a key navigational element for better organizing their newsletter.

In an RGB world, this concept explored a CMYK color build as a fun wink to a pre-digital world. The font was selected for it's bold, yet clean, legibility. The final treatment felt both throwback and new, familiar and refreshing.

Client: TLDR
Role: Creative Direction & Conceptual Development

This side-by-side showcases both the original and the refreshed newsletters. The latter offers improved brand presence, content organization, legibility, and flow. Combined, these elements help ensure better user experience and deeper engagement.

Client: Nike + Sports Authority
Role: Creative Direction
Photographer: Jessie Dawson

Client: Nike + Sports Authority
Role: Creative Direction
Photographer: Jessie Dawson

Client: The North Face + Sports Authority
Role: Creative Direction
Photographer: Seth Hughes

Client: Natural Grocers
Role: Creative Direction
Designer: Britta Thompson
Photographer: Bonnie Pacheco
Stylist: Rassamee Ruangsri

Instagram post from Natural Grocers' "For the Love of Organics" series, offering a clean, smart, engaging way to educate audiences on the benefits of eating 100% organic produce. This series was prominently displayed on social, email, online, in-store, in print, and in their monthly magazine (a customer favorite).

Client: Natural Grocers
Role: Creative Direction
Designer: Britta Thompson

Instagram post from Natural Grocers' "For the Love of Organics" series, offering a clean, smart, engaging way to educate audiences on the benefits of eating 100% organic produce. This series was prominently displayed on social, email, online, in-store, in print, and in their monthly magazine (a customer favorite).

Client: Natural Grocers
Role: Creative Direction
Photographer: Bonnie Pacheco
Stylist: Rassamee Ruangsri

Established the company's first photography studio and associated processes. From shooting and archiving products to creating and capturing fan-favorite recipes (sample shown here), the photography studio completely changed the company's presentation strategy. The imagery was not only ownable, but it also reflected the company's key differentiator - one that served as the foundation of their business model - the highest quality products in grocery.

Client: Natural Grocers
Role: Creative Direction
Photographer: Bonnie Pacheco
Stylist: Rassamee Ruangsri

Established the company's first photography studio and associated processes. From shooting and archiving products to creating and capturing fan-favorite recipes (sample shown here), the photography studio completely changed the company's presentation strategy. The imagery was not only ownable, but it also reflected the company's key differentiator - one that served as the foundation of their business model - the highest quality products in grocery.

Highland Ramblers
Creative Direction & Logo Design

The Highland Ramblers tapped me to refresh their brand. What started as a 4-piece traditional bluegrass/jug band, was now beginning to explore new sonic territory - thanks, in part, to the addition of a new upright bass player and the band's first drummer. The refresh was shot in the arm for their marketing efforts, yielding the most engaging and active chapter in the band's history.

Highland Ramblers
Creative Direction & Design

The font Gotham was chosen for its clean lines, clear legibility, and approachability. Pairing bright colors on black yielded eye-catching collateral that was instantly identifiable.

Client: Elixinol
Role: Creative Direction, Design & Copy

Client: Elixinol
Role: Creative Direction & Design

Client: Elixinol
Role: Creative Direction, Copy & Design

Elixinol was looking to reposition the brand with a focus on self-care. "Make '22 About You" was a digital-only campaign that explored Elixino's important role in supporting effective self-care. Combining authentic photography with spot-on copy, Elixinol saw a 12% spike in sales during the campaign's cycle.

Client: Natural Grocers
Role: Creative & Copy Direction
Designer: John Key

Securing exclusivity deals with both Steamboat and Winter Park resorts, Natural Grocers wanted to create a new, eye-catching campaign. The "Fuel Your" campaign leveraged smart, succinct copy, bright colors, and fun photography to highlight the direct correlation between food and on-mountain performance. The campaign saw distribution across every touchpoint across both resorts, digital, social, print, OOH, and in-store presence. The campaign increased engagement and brand awareness, reaching an entirely new audience.

Client: Natural Grocers
Role: Creative & Copy Direction
Designer: John Key

Securing exclusivity deals with both Steamboat and Winter Park resorts, Natural Grocers wanted to create a new, eye-catching campaign. The "Fuel Your" campaign leveraged smart, succinct copy, bright colors, and fun photography to highlight the direct correlation between food and on-mountain performance. The campaign saw distribution across every touchpoint across both resorts, digital, social, print, OOH, and in-store presence. The campaign increased engagement and brand awareness, reaching an entirely new audience.

Client: Natural Grocers
Role: Creative & Copy Direction
Designer: John Key

Securing exclusivity deals with both Steamboat and Winter Park resorts, Natural Grocers wanted to create a new, eye-catching campaign. The "Fuel Your" campaign leveraged smart, succinct copy, bright colors, and fun photography to highlight the direct correlation between food and on-mountain performance. The campaign saw distribution across every touchpoint across both resorts, digital, social, print, OOH, and in-store presence. The campaign increased engagement and brand awareness, reaching an entirely new audience.

Client: Scott Robinette
Role: Creative Direction & Design

Pardon the self-promo...

Client: Natural Grocers
Role: Creative Direction
Designer: John Key

Client: The Blimpalot
Role: Creative Direction & Logo Design

Client: The Blimpalot
Role: Creative Direction & Logo Design

Client: Elixinol
Role: Creative Direction, Design & Copy

CBD education social carousel.

Client: Elixinol
Role: Creative Direction

Client: Grounded
Role: Creative Direction & Logo Design

Client: Grounded
Role: Creative Direction & Logo Design

Client: Sports Authority
Role: Creative Direction
Agency: Kuhl-Swaine

Client: Sports Authority
Role: Creative Direction
Agency: Kuhl-Swaine

Client: Natural Grocers
Role: Creative Direction
Photographer: Bonnie Pacheco

Client: Sports Authority
Role: Creative Direction

Client: Nike + Sports Authority
Role: Creative Direction
Photographer: Jessie Dawson